Industry voice: Apple Pay is really about its maker becoming a consumer identity provider

Industry voice: Apple Pay is really about its maker becoming a consumer identity provider   The Apple Pay function, tying Touch ID with mobile payments, was perhaps the most important announcement to come from the 9/9 event, and one that signifies the company's first legitimate claim to consumer identity.The move pits Apple not just against payment providers such as PayPal, but against companies like Facebook, Google and Amazon as an identity provider.Combining Apple Pay with Passbook effectively digitises a user's entire wallet, and with that their identity as a consumer. It's essentially putting your 'identity' into one 'pocketable' device. Read more >